Meet The Team

Wagalot is a Privately owned Australian business with a passion for making tails wag!

Alice Needham
Female Bossy Boots - Director

Alice started Wagalot with Philip & is the first point of contact you’ll have at Wagalot.

Along with her passion for Golden Retrievers, Alice has a passion for customer service & working closely with the Wagalot team to bring you pawsome tail wagging treats.  Also an expert on all things PAPL.

Philip Chaplin
Inventor - Director

Philip is the co-founder of Wagalot Brands with Alice, starting back in 2010.

Philip has always found satisfaction in running his own business – marketing & creating new products – so much so that he wakes at 2am with new ideas!  Because of this, Wagalot has a pawsome range of unique, innovative & inspired products!

Daniel Bendel
Chief Cookie Counter - Director

Danny joined the Wagalot team in 2018 to help with the growth & expansion of Wagalot.  He has a great vision to see Wagalot’s amazing products in every dog’s pantry!  Not just in Australia but Worldwide!  That’s if Scooter will let him share the treats.

Customer Relations

Mark loves to see happy customers – both 2 & 4 legged!

In his spare time he loves to write witty emails & rearrange his sock draw. Happy to be at the beck & call of Abbey – the Pugalier.

The general dogsbody

Eliza joined the team in May 2020 and we’re hoping she’ll stay with us for long time.

She always has to do all the small boring jobs like managing documents and marketing stuff that no one else wants to do, but she’s always very excited about coming to work.

In Charge of Dispatch

Leanne joined Wagalot at the beginning of 2021 but we feel like she’s been here forever – in a good way 🙂 She’s very kind and her smile never leaves her face.

Leanne is so good at dispatch she hasn’t made any mistake yet. A real dispatch master!


One thing is for sure – Daniel loves baking so much that he doesn’t want to do anything else.

And we’re happy about it because he’s an excellent baker.



Claire is in charge of making all these cute and colourful dog treats.

She’s making sure that every single doggy donut and dinosaur bone has enough sprinkles 😉


The Workers
A Pawsome Group of team players

Wagalot appreciates the amazing team of production staff & office admins who keep the place running & treats made & supplied to pups all over!

The tail wagging team keeps tails wagging!